Our Story
Annette Coudron
Consultant | Coach | Trainer | Transformation lead
I am a consultant, coach, trainer and transformation lead with decades of experience working across organisations, from team to executive level.
I enjoy working with teams to challenge thinking, sharpen direction and translate strategy into meaningful results. Meaningful change happens when teams collaborate around a shared and inspiring purpose, creating results that everyone can be proud of.
My strength lies in distilling complex organisational challenges to their essence. I switch easily between high-level perspectives and practical details, always keeping the end goal in sight. Clear and honest communication, both written and spoken, is essential to my way of working.
I enjoy engaging with stakeholders at all levels to achieve concrete results together.
Founder Coudron Consultancy & Coaching
Founding Partner Drive2IMPACT
Co-Creator of the IMPACT Leadership Model
Dennis Wit
Consultant | Coach | Trainer | Transformation lead
I am a senior leader, organisational development consultant, and trainer with extensive experience across all levels of organisations. I support leadership teams in navigating complexity and strengthening the connection between ambition and execution.
Organisations rarely lose flow because leaders lack intent or capability. More often, flow is disrupted because strategy, organisational design, and execution are insufficiently aligned. Leaders are expected to perform within systems that fragment ownership, dilute focus, and complicate decision-making.
My strength lies in translating leadership ambition into organisational reality. I help leaders design operating models, execution rhythms, and governance structures that create clarity, reinforce accountability, and enable sustainable results, connecting vision to strategy, strategy to execution, and execution to measurable outcomes.
Founder Double You IT Training & Consultancy
Founding Partner Drive2IMPACT
Co-Creator of the IMPACT Leadership Model
Drive2IMPACT is our joint leadership proposition, built on the IMPACT Leadership Model and shaped by the complementary strengths of two experienced consultants. It provides a shared way of working for both joint and individual leadership engagements, serving as a platform for collaboration, ongoing reflection, and sparring. By combining our expertise in leadership development, organisational change, and execution at scale, we support leaders and leadership teams in translating ambition into sustainable impact.
Our Why
We believe leadership is the key to creating real change.
Our purpose is to equip the new generation of managers to lead with confidence, courage and IMPACT.
Our Philosophy
We know that leadership is more than just driving results. It’s about creating flow, aligning people, processes and technology, so that organisations can thrive sustainably. We combine proven frameworks with practical training, helping leaders turn insight into action and action into lasting impact.
Our Promise
